Access our latest Care Solutions marketing campaign materials to engage with clients.
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OneAmerica® Care Solutions Marketing Campaigns
When preparing for retirement, the potential need for long-term care is often an after-thought. Navigating all the options can be daunting and stressful, which is likely why so many put off the decision making.
The assets in this campaign will help you share content with producers or clients in a way that works best for your strategy. One collection is intended to work together, producing a cohesive message. The other can be used together, in sections of three or individually, to suit your needs.
Using these targeted messages as part of your marketing strategy will help drive traffic, leads, and sales with your audience.
Download and post our content on your Twitter, LinkedIn, and Facebook pages.
Prepare for What's Next campaign brochure
Are you ready to get started? This campaign brochure will give you a look at all of the tools available.
Campaign resources Click on the banners to explore
These six digital assets demonstrate what makes OneAmerica different in the long-term care marketplace. Each has consumer and producer facing captions depending on your audience.
PEACE OF MIND
STABILITY FOR LIFE
SECURITY YOUR CLIENTS CAN’T OUTLIVE
SUPPORT FOR LIFE
FLEXIBLE FUNDING
Best Practices
Post consecutively
To be most effective, post consecutively over six days, one per day. Follow the recommended order (1-6).
To be most effective, post consecutively over six days, one per day. Follow the recommended order (1-6).
No interruptions
Do not make non-related posts in between the series. This will help the message stay cohesive. If other posts appear in between, it will reduce the impact of the campaign.
Do not make non-related posts in between the series. This will help the message stay cohesive. If other posts appear in between, it will reduce the impact of the campaign.
Captions
We’re providing you with two sets of captions: producer-facing and consumer-facing. Choose the set that works best for your audience.
We’re providing you with two sets of captions: producer-facing and consumer-facing. Choose the set that works best for your audience.
Other uses
You can also share this content via email, or add them into presentations for producers or clients.
You can also share this content via email, or add them into presentations for producers or clients.
Post Sequence & Captions
Caption for Overall Audience:
Solid security you can’t outlive.
Producer Audience Caption:
Solid security your clients can’t outlive.
Caption for Overall Audience:
Breathe easy. You’re protected.
Producer Audience Caption:
You can tell them to breathe easy. They’re protected.
This collection offers story-based assets that connect with clients on a more personal level. It features four potential client personas: Andy and Becky, Lisa, Thorpe, and Michael.
The campaign breaks up in four bundles of three assets each. Each bundle features an emotional video or photo, a picture introducing each persona, and an engaging texting story video.
You do not have to use all 12 assets. You can choose the bundles that resonate most with your audience. Although each item can also be used individually, posting the bundles will help you communicate a more thorough narrative.
Best Practices
Post consecutively
We recommend one post a day over 12 days. Follow the recommended order when posting (1-12). If you share only one of the persona bundles, post each item in the suggested order.
We recommend one post a day over 12 days. Follow the recommended order when posting (1-12). If you share only one of the persona bundles, post each item in the suggested order.
No interruptions
That means no other non-related posts in between the series. This will help the message stay cohesive. If other posts appear in between, it will reduce the impact of the campaign.
That means no other non-related posts in between the series. This will help the message stay cohesive. If other posts appear in between, it will reduce the impact of the campaign.
Captions
We’re providing you a set of captions that help connect the images to the story for the audience.
We’re providing you a set of captions that help connect the images to the story for the audience.
Other uses
You can also share this content via email, or add them into presentations for producers or clients.
You can also share this content via email, or add them into presentations for producers or clients.
Post Sequence & Captions
Caption for Overall Audience:
My mom is fearless. I’m happy she prepared for retirement. Thinking ahead allows her to be the fearless woman she’s always been, despite her illness.
Caption for Overall Audience:
Lisa likes pottery because it speaks to her about life. Just as she shapes the clay into art, she has the flexibility to repurpose her resources in retirement. Do you?
Caption for Overall Audience:
You made a promise to each other, a promise for a lifetime. Let us help you protect that.
Caption for Overall Audience:
Love comes unexpectedly, and it sweeps you off your feet. Hurdles in life can do the same. How are you protecting your loved ones?
Caption for Overall Audience:
When I was a kid, my dad taught me when to reel it in and when it’s time to let go. Now he’s teaching me about life after work, and how loving means protecting the ones you care for. This is his legacy to me.
Caption for Overall Audience:
As a parent, protecting my kids always comes first. I want to leave them a legacy I can be proud of. I want to help them be ready for whatever comes next.
Caption for Overall Audience:
Love comes in all shapes at different seasons. Loving your kids can also take different shapes… from the home in the best school district to providing for them after you’re gone. It’s all part of the same picture.
Caption for Overall Audience:
My dad was always there for us. I want to do the same for my mom now that he’s gone. I want to make sure we are prepared for whatever comes our way: in my family life and her retirement.
Producer resources
Learn about OneAmerica Care Solutions and how you can position asset-based LTC products for your clients.
SALES IDEA: Qualified Funds for LTC
Many Americans have some form of qualified funds. Did you know they can be used to fund LTC protection?
SALES IDEA: Your Clients Aren't Average
Some carriers claim that your clients don’t need to prepare for more than the average length of an LTC claim.. Are your clients average?
SALES IDEA: Use Income Instead of Assets
The Recurring Premium funding option allows clients to fund protection over time using income instead of reallocating assets.
SALES IDEA: USE IRA DOLLARS TO FUND ASSET CARE
When your clients use IRA dollars to fund their protection they can receive a bonus of up to 20% on their income base.
THE ONEAMERICA DIFFERENCE: LIFETIME PROTECTION
See how OneAmerica offers a combination of protection and service you won't find anywhere else.
THE ONEAMERICA DIFFERENCE PRESENTATION
The OneAmerica Difference: For Life Powerpoint presentation.
Not a deposit • Not FDIC or NCUSIF insured • Not guaranteed by the institution • Not insured by any federal government agency • May go down in value
OneAmerica® is the marketing name for the companies of OneAmerica.
Note: Products are issued and underwritten by The State Life Insurance Company® (State Life), Indianapolis, IN, a OneAmerica company that offers the Care Solutions product suite. Not available in all states or may vary by state. All guarantees are subject to the claims-paying ability of State Life. Provided content is for overview and informational purposes only and is not intended as tax, legal, fiduciary, or investment advice.
For use with financial professionals only. Not for public distribution.
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